The Francis Marion design was trusted to a New York Architect, W. Lee Stoddard, a specialist in the innovative design of high-rise buildings. At the time, Stoddard was in the process of supervising the building of about 20 hotels, including the Georgian Terrace in Atlanta, the Tutwiler in Birmingham and the Dempsey at Macon. Actual construction started in 1922, with an investment of $1,250,000. The style is considered Georgian Revival, since the English Georgian treatment of Italian Renaissance motifs are present.